Why Your Countertop Business Should Be Open On Weekends
Here is some compelling evidence to show that when you close your granite and quartz business on weekends — even just on Sunday — you are missing out on two of the most active days that countertop buyers are shopping.
At LeadQ, we’ve been generating qualified new customers for granite and quartz countertop fabricators since 2007. Since then, in our monitoring of online searches for countertops and when homeowners are most likely to inquire, we’ve seen some surprising trends.
More online searches for quartz and granite countertops are done on the average weekend day than on the average week day. New customer inquiries are more common on weekends than on week days. And, conversion rates of leads for countertops tend to be higher on weekends over weekdays. This suggests that not only are homeowners shopping more on weekends, they’re also more ready to buy. Due to time availability, many shoppers are only available on weekends.
Yet many countertop shops close on weekends. Or, if they are open, they are typically open limited hours on Saturday only.
We recommend that you have, at very least, a live person answering your business phone on both Saturdays and Sundays if at all possible. Forward the phone to your cell phone if you can’t keep the shop open — you can always set appointments for other days of the week. Those weekend leads for granite and quartz countertops are more likely to close into jobs for you, and the weekend calls that you miss are more likely to turn into jobs for your competitors.
Weekends may be one of the biggest missed opportunities for granite and quartz fabricators seeking to grow their businesses. It is well worth the expense of paying employees for a few extra hours each week — or even just paying for an answering service to catch those valuable calls.
Is your countertop business open on weekends? Why or why not? What has been your experience with weekend sales and inquiry activity?