Why Your Cabinet Business Should Be Open on Weekends

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Statistics from Contractor LeadQ show that when you close your cabinet business on weekends, you are missing out on the primary days of the week that cabinet buyers are shopping. Surprisingly, Sunday is the most active day of the week for cabinet shoppers.

At Contractor LeadQ, we’ve been generating qualified new kitchen cabinet leads for sellers and contractors since 2007. In over six years, monitoring when homeowners search online for kitchen cabinets and when they are most likely to inquire, we’ve seen some important trends in our data.

cabinet weekend infographic sm

More online cabinet searches and website visits are generated on Sunday than any other day of the week. Homeowner inquiries are higher on the average weekend day than the average week day. And, conversion rates of kitchen cabinet leads tend to be higher on week ends than week days. This suggests that not only are homeowners shopping more on weekends, they’re also more ready to buy.

Yet many kitchen cabinet sellers and contractors close on weekends. Or, if they are open, they are typically open limited hours on Saturday only.

We recommend that, if possible, you have a live person answering your business phone on both Saturdays and Sundays. If you can’t keep the shop open, forward the phone to your cell phone — and then set appointments for other days of the week. Those weekend kitchen cabinet leads are more likely to close into sales for you, and the weekend calls that you miss are more likely to turn into sales for your competitors.

Weekends may be one of the biggest missed opportunities for cabinet sellers and contractors seeking to grow their businesses. It is definitely worth the extra expense of paying employees for a few additional hours — or paying for an answering service to catch those valuable calls.

Is your cabinet business open on weekends? Why or why not? What has been your experience with weekend sales and inquiry activity?

 

Author: Jim Rauch

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