Consumer Demand for Quartz Countertops Grows 140% and More
In the last 12 months, consumer interest and demand for quartz countertops has grown by as much as 140%. Based on data from LeadQ Customer Generation Campaigns for quartz countertop fabricators across the U.S., we’ve seen an almost unprecedented shift in consumer interest from granite toward quartz.
Over the last 3 months, we’ve seen local online searches for quartz countertops surge to new highs. Just between December 2015 and February 2016, interest in quartz countertops has risen as much as 176% (Phoenix, Arizona).
Comparing monthly local searches in February, from 2015 to 2016, in the Tucson Arizona market, interest has grown 140% year-over-year.
Based on current data, we expect consumer interest to continue to skyrocket in March 2016 and throughout the Spring. While the growth in interest in quartz countertops does not appear to be increasing at the same rate in every U.S. market, we are seeing growth, by double-digit percentages across the country.