Category: Lead Generation for Contractors

5 Ugly Truths as to Why Good Leads Go Cold

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Every day, homeowners call on contractors to inquire about installing new countertops in their homes. But not every inquiry results in a paying job for the fabricator. Here are the top reasons why those leads go cold, and what you can do to prevent prospects from walking away. 1   Taking Too Long to Respond to the Prospect If you can’t respond to a lead within 24 hours, you’ve probably lost that lead….

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Consumer Demand for Quartz Countertops Up 15% in 2016

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In the first 4 months of 2016, consumer interest and demand for quartz countertops in the U.S. has increased an average of 15.6%. In some markets, demand for quartz is up as much as 28%. Based on data collected across the U.S. from LeadQ Customer Generation Campaigns for quartz countertop fabricators, consumers appear to be continuing their shift toward quartz over granite as their preferred choice of countertops. In the…

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5 Insider Secrets to Doing Cost-Effective Contractor Lead Generation

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Most contractor lead generation programs actually fail to generate enough new customers for contractors to justify the marketing expense. But by following these “insider” guidelines, it is possible to avoid the typical money-wasting mistakes – and instead operate a highly-profitable campaign for your business. 5 Insider Secrets to Doing Cost-Effective Contractor Lead Generation: Find potential home improvement customers at the time they’re ready to hire a contractor. Pay Per Click…

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4 Positive Strategies to Combat Negative Online Reviews About Your Countertop Business

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Eighty eight percent of customers have been influenced by an online review in making a purchase decision, according to Zendesk, a customer service software platform. That means managing your business’s online reputation is a vital part of generating new kitchen countertop customers. A request recently came in from a business owner interested in collaborating with our group and a quick online search of the contractor’s name revealed why he is struggling to…

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5 Insider Secrets to Making Your Countertop Lead Generation More Cost-Effective

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Most countertop lead generation programs actually fail to generate enough new customers to justify the marketing expense. But by following these five “insider” guidelines, it is possible to avoid the typical money-wasting mistakes – and instead have a highly-profitable campaign for your countertop business. 1  Find potential countertop customers at the time they’re ready to hire a fabricator. Pay Per Click programs can work well at this – but the key is…

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How to Get & Convert These 4 Types of Countertop Leads from LeadQ – for Free

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With most lead generation programs, you pay for every lead. Or, if you’re a business owner working to generate your own countertop leads, you still have to pay for your marketing. But with LeadQ’s Pay-Per-Qualified-Inquiry Customer Generation Program, you can get up to half of your countertop leads for free. With LeadQ, you pay only for the most qualified new customers that call you. Not for every call or inquiry. A number of…

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5 Ways to Close More Quartz Countertop Leads

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There are at least 50 ways to lose a sale. But by following these five simple guidelines, you can close more of your quartz countertop leads into sales for your business, and get a higher ROI on your marketing expenditures. 1   Always answer the phone If you’re paying to market your countertop business, or even buying phone leads from interested prospects, always answer your business phone. If you don’t answer, 9…

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Consumer Demand for Quartz Countertops Grows 140% and More

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In the last 12 months, consumer interest and demand for quartz countertops has grown by as much as 140%. Based on data from LeadQ Customer Generation Campaigns for quartz countertop fabricators across the U.S., we’ve seen an almost unprecedented shift in consumer interest from granite toward quartz. Over the last 3 months, we’ve seen local online searches for quartz countertops surge to new highs. Just between December 2015 and February…

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5 Benefits of Selling More Quartz Countertops

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If your countertop business focuses on granite countertops over quartz, you may be missing out on a huge growth opportunity for increasing revenue and profits. Here are 5 benefits of growing the quartz side of your business. 1   Quartz Customers Are High-End Customers Homeowners seeking quartz countertops are willing and expecting to spend more on their kitchen remodel. They appreciate the added value quartz brings to their project and…

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4 Reasons to Buy Qualified Quartz Countertop Leads When You’re Already Busy

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Opportunities to easily grow your business are rare. Do you take advantage when they present themselves, or pass them up and let your competitors gain market share? Here are 4 reasons to grow your countertop business with additional quartz countertop leads, even when you’re already busy.  1.  When demand is high, growing your business is less risky Demand is cyclical and when there are lots of buyers, it’s easier and…

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Why Your Countertop Business Should Be Open On Weekends

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Here is some compelling evidence to show that when you close your granite and quartz business on weekends — even just on Sunday — you are missing out on two of the most active days that countertop buyers are shopping. At LeadQ, we’ve been generating qualified new customers for granite and quartz countertop fabricators since 2007. Since then, in our monitoring of online searches for countertops and when homeowners are most likely to inquire, we’ve…

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Showroom vs. In-Home Appointments: Which Is Better for Countertop Sales?

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Many countertop sellers and fabricators insist on building a beautiful showroom to showcase their work and provide remodeling ideas for potential customers. And while a large, well-appointed showroom can make a great impression – providing real-world examples of custom work and options you provide – showroom sales appointments do not necessarily result in closing more of your customer leads. 6 Benefits of In-Home Appointments 1   If you will be visiting…

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Free Countertop Leads for Quartz Fabricators Available from QCFA

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Quartz countertop fabricators and sellers across the U.S. may receive free kitchen countertop estimate requests simply by listing their business with the Quartz Countertop Fabricators of America (QCFA). With a “Free Participant” listing on www.QuartzFabricators.com, countertop fabricators may be contacted directly by local site visitors who want an estimate for quartz kitchen countertops. What is Quartz Countertop Fabricators of America? Who Qualifies to Receive Free Kitchen Countertop Requests? Quartz Countertop Fabricators…

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The 7 Immutable Laws of Contractor Lead Generation

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Over the last nine years, working with home improvement contractors across the U.S. and having seen many different forms of contractor lead generation, we’ve discovered these seven “immutable” laws that apply to all contractor lead generation. They apply universally, no matter which method you use to generate new customers for your contracting business, or which firm you partner with to assist you. Follow them, or risk sinking your marketing dollars into…

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Why 99% of Countertop Websites Fail to Generate Customers

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Home improvement contractors routinely spend thousands to create attractive websites to promote their countertop services. And more than often they are disappointed by the amount of new customers those sites attract. Here’s why. If the primary goal of your website is to generate new countertop jobs, you have to think about your site from the prospect’s point of view. Generally, visitors to your business website have either: 1.  Already heard of…

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Selling Green: How to Sell the “Green” Advantages of Quartz Countertops

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It’s no secret that homeowners are increasingly choosing “green” materials for their homes. That includes countertops. Here are 5 ways to position quartz countertops as a preferable “green” material for customers (and position your business as a “greener” product supplier). 1.  Quartz is nonporous and prevents the growth of surface mold and bacteria. 2.  Quartz is mined from the earth, not in full slabs, but in particles, reducing material waste…

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7 Tips to Generating Testimonials and Reviews for Home Improvement Contractors

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At LeadQ, we’ve found that posting positive testimonials and online reviews about a home improvement contractor significantly improves the number of inquiries the business receives and makes the business stand out among competitors. Here are seven easy tips to generate those vitally-needed testimonials and reviews in today’s competitive environment. 1. Make sure each customer, first of all, has a positive experience in dealing with you and your business It may…

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In-Home Remodeling Consultations: Time is of the Essense

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In today’s digital, fast-paced, short-attention-span world, consumers have grown to expect everything to happen ASAP. And that applies to contractors scheduling in-home remodeling consultations too. The longer it takes to respond to and meet with your prospects, the greater the opportunity for them to reach out to and meet with another contractor before you. Frequently, the first contractor to meet with a prospect will get the remodeling job. If you wait too long…

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How to Use Mobile Marketing for Your Kitchen Remodeling Business

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In the last 12 months, mobile-search inquiries to the granite countertop and kitchen cabinet firms we work with have grown from 6% to as much as 40% of the total new inquiries they received. If you’re not yet utilizing mobile marketing for your kitchen remodeling business, here are some guidelines on how to do it effectively – some of the same strategies that we use at Swift Contractor Leads to generate new…

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How to Market Only to Prospects Who Are Ready to Buy.

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A typical homeowner goes through an evolving process prior to making a purchase decision for quartz or granite countertops and kitchen cabinets. Knowing when to market to them — and just as importantly, when not to — can help dramatically improve your sales closing rates, and prevent you from wasting money on unproductive marketing. Consumer Buying Stage 1: Realize a need for a kitchen remodel or upgrade Homeowners often choose…

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4 Reasons to Buy Granite Fabrication Leads When You’re Already Busy

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1.  When demand is high, growing your business is less risky Demand is cyclical and when there are lots of buyers, it’s easier and less risky to expand your business. The risk of growing your business is higher when you’re operating on thin margins and there are fewer available countertop jobs in the community. Buying granite fabrication leads, from a lead generation supplier such as Contractor LeadQ, is an easy…

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Why Your Cabinet Business Should Be Open on Weekends

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Statistics from Contractor LeadQ show that when you close your cabinet business on weekends, you are missing out on the primary days of the week that cabinet buyers are shopping. Surprisingly, Sunday is the most active day of the week for cabinet shoppers. At Contractor LeadQ, we’ve been generating qualified new kitchen cabinet leads for sellers and contractors since 2007. In over six years, monitoring when homeowners search online for…

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5 Ways to Close More Kitchen Cabinet Leads

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Its easy to lose a sale. Cabinet buyers are savvy and shop around. But by following these five guidelines, cabinet suppliers and remodeling contractors can turn many missed opportunities into more sales from the kitchen cabinet leads you receive.       1. Always answer the phone  If you’re paying to market your cabinet or kitchen remodeling business, or purchasing phone leads from a lead generation partner, always answer your…

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6 Ways to Close More Granite Countertop Leads

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There are at least 50 ways to lose a sale. But by following these six simple guidelines, you can close more granite countertop leads into sales for your business, and get a higher ROI on your marketing expenditures.     1. Always answer the phone  If you’re paying to market your granite countertop business, or even buying phone leads from interested prospects, always answer your business phone. If you don’t…

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How to Get and Convert Free Contractor Leads

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With most lead generation programs, you pay for every lead. Or, if you’re a business owner working to generate your own contractor leads, you still have to pay for your marketing. But here’s how you can get up to half of your contractor leads for free and turn them into clients as well. Pay only for the most qualified new customers that call you, get all the other “warm” leads…

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