Archive: April 6, 2016

4 Positive Strategies to Combat Negative Online Reviews About Your Countertop Business

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Eighty eight percent of customers have been influenced by an online review in making a purchase decision, according to Zendesk, a customer service software platform. That means managing your business’s online reputation is a vital part of generating new kitchen countertop customers. A request recently came in from a business owner interested in collaborating with our group and a quick online search of the contractor’s name revealed why he is struggling to…

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5 Insider Secrets to Making Your Countertop Lead Generation More Cost-Effective

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Most countertop lead generation programs actually fail to generate enough new customers to justify the marketing expense. But by following these five “insider” guidelines, it is possible to avoid the typical money-wasting mistakes – and instead have a highly-profitable campaign for your countertop business. 1  Find potential countertop customers at the time they’re ready to hire a fabricator. Pay Per Click programs can work well at this – but the key is…

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How to Get & Convert These 4 Types of Countertop Leads from LeadQ – for Free

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With most lead generation programs, you pay for every lead. Or, if you’re a business owner working to generate your own countertop leads, you still have to pay for your marketing. But with LeadQ’s Pay-Per-Qualified-Inquiry Customer Generation Program, you can get up to half of your countertop leads for free. With LeadQ, you pay only for the most qualified new customers that call you. Not for every call or inquiry. A number of…

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